Form Factory — Fitness Brand Campaign Work at ATMT
The context
Form Factory is a fitness chain, a completely different world from the automotive brands I worked on in the same period. Where Lexus and Toyota were about restraint and precision, Form Factory was the opposite: energetic, lifestyle-driven, and aimed straight at getting people through the door. The brief was campaign visuals that worked hard across digital and actually moved people to act.
What I did
I developed the creative concepts and produced the visuals, building a look that felt bold and motivating, and that held up whether it was running as a paid ad, sitting in a newsletter, or scaled up for outdoor.
The work ran across the full digital mix, ads and newsletter, and several pieces were strong enough that they were adapted for outdoor billboards. That jump, from a digital asset to something a brand is willing to put on a billboard, is its own kind of validation: work only travels that far when the client trusts it.
The work
- Developed campaign concepts and produced the supporting visuals
- Designed assets for paid digital advertising
- Created newsletter and email campaign visuals
- Produced work that was adapted for outdoor billboards
Why it matters
There's no performance dashboard attached to this one, but the signal is in how far the work traveled. Visuals that start life as digital ads and end up on billboards earn that by being good, not by being big.
