Scott.Weber — Creative Case Study
Scott.Weber is a premium workspace brand known for design-driven offices across the Czech Republic. The brief was to develop a creative platform that captures what makes their spaces worth staying in.
The concept centers on the "clona", an aperture motif drawn from Scott.Weber's own logo mark. Used as a visual device that opens to reveal the world inside their spaces. The idea: an office you don't want to leave.
From that single concept, I developed a 15-second animated brand spot, a 30-second location vignette, an Instagram grid system built for consistency across posts, and a micro-infographic translating key brand messages into a visual format. The full campaign was presented as a strategic deck tying concept, execution, and rollout together.
